BOGO Grip Roller Pens
May 13, 2011
OVERVIEW:

A title company needed a large stock of pens constantly available for clients to sign buying and refinancing paperwork. As a budget-conscious company, the firm chose the Grip Roller, on sale as a BIC quarterly special. The company loved the fluidity and aesthetics of the pen. The company name, imprinted on the barrel, served as cost-effective advertising for clients and prospects.

DISTRIBUTION:
Distributed to clients during office visits.

OUTCOME:
The company tested the pen with a small quantity for the initial order. The pen proved so successful with clients, this year the purchase will increase to 20,000.

-Bic Staff Reports-